Digital campaigns compared to billboards or even print ads not only have the power to reach wider audiences but also reduce the campaign costs. The focus on social media by political parties at election time, therefore, is hardly misplaced.
Known as an astute strategist whose non-political interests range from playing chess and watching cricket to stage performances and listening to classical music, 54-year-old Shah is often hailed as the BJP's most successful president for crafting its way to power states after states.
Here's a closer look at the showcause notices issued to Lalit Modi
While the judiciary remains our most trusted institution, it should debate its internal health, argues Shekhar Gupta.
The year 2014 has been an eventful one for India. The country got a new government and a new state, broke new frontiers in various fields and of course its share of controversies.
'Predictions are that numbers will continue to rise till May end and maybe in the first half of June will be our peak.'
A glance back at some of the important ups and down Indian Inc faced in 2018.
Summary of sports events and persons who made news on Sunday
The scandal revolves around accusations that money was demanded from top athletes to 'bury' medical tests showing drug use
The call to make brand ambassadors accountable has rattled filmstars and sports stars.
A look at the life and times of maverick businessman Chinnakannan Sivasankaran
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